Hervé Jouanjean has unparalleled experience in European and international affairs stemming from his extensive government service for the European Commission and subsequent private practice. Mr. Jouanjean advises firm clients drawing on his direct experience on many topics of strategic importance for the European Union.
Mr. Jouanjean joined the European Commission in 1976. He was subsequently the Head of Unit in the External Relations Department in charge of the External dimension of the Internal Market (1989-93); Deputy Head of the Permanent Delegation of the EU Commission in Geneva to the International Organizations (WTO and UN) (1993-1995); and Director of DG Trade in charge of WTO and OECD (1996-2003). Between 2003 and 2009, He was deputy Director General in the now European External Action Service, in charge of Asia (including China) and Latin America, and Deputy Secretary General of the Commission in charge of inter-institutional relations. Between 2009 and 2014, Mr. Jouanjean was Director-General for budget and financial programming.
Mr. Jouanjean subsequently joined a major French law firm where he was in charge of the firm’s client representations relating to European affairs. He successfully handled high-profile cases — including trade policy, internal market and financial matters, among others — and provided strategic advice to companies facing complex issues combining technical and political dimensions. He was also the firm’s leading expert on Brexit issues. Before joining Cassidy Levy Kent, Mr. Jouanjean spent five years in the Brussels’ international trade practice of a large U.S. firm providing both technical and strategic advice on major trade policy and other trade-related matters.
Honors
- Chevalier de la Légion d’Honneur (France)
- Officier de l’Ordre du Mérite (France)
- Commandatore nell’Ordine Al Merito (Italy)
- Gran Official de la Orden al Merito (Chile)
Professional Affiliations
- Scientific Advisory Board Member, Confrontations Europe
Recent Speaking Engagements
- Regularly featured on television and radio programs concerning topics including European affairs and trade policy, Brexit, and the budget of the European Union
- Concluding remarks, “CBAM in Action: Lessons Learned & Industry Perspectives,” Geneva, 6 November 2024 (organised by Cassidy Levy Kent with AEGIS Europe and Geneva Trade Platform/Geneva Graduate Institute, bringing together representatives of the industry, UNCTAD, WTO delegates and the European Commission).
- Chaired a 4 July 2024 panel discussion organized by AEGIS Europe, Cefic & industriAll Europe under the umbrella of the Antwerp Dialogue with representatives of the industry, trade unions, EU Member States, European Commission DDG of DG TRADE, one Member of the European Parliament and USTR office in Brussels, concerning the future of an effective trade policy preventing further deindustrialisation in Europe and combating overcapacities worldwide.
- Panel discussion participant concerning Foreign Subsidies Regulation, Brussels School of Governance “TDI Yearly 2023: Key developments in the EU’s trade defence policy of the year 2023,” 9 November 2023.
- WITA’s 2023 European Union Virtual Intensive Trade Seminar, 10 May 2023.
- Closing remarks, Concurrences “Foreign Subsdies: Towards Entry into Force of the EU Regulation,” 6 March 2023.
Education
- Institut d’Etudes Politiques de Paris (ScPo) Economy and Finance
- Master in Economics – Paris II University
- Master in Political Science (International relations) – Paris I University
Languages
- French
- English
- Spanish